How it all started...

 

Marieke Selhorst (°06/10/1982) got a bright idea during her study Photography at the Academy of Visual Arts in Ghent! This concept would allow her to combine her organisational talent with her passion for photography and her urge to help others move forward. Under the motto "You only live once" she decided to say goodbye to her comfortable office life after 10 years in order to ressource 4 months in Sri Lanka and to further develop her plans. In March 2016 she opened The Objective.

 

By applying the principle of the sub-economy to the digital sector, Marieke wants to continue to respond to the continuous evolution within the digital sector without stimulating the consumer society with The Objective. The aim is to make the best material accessible to everyone, to offer creators more chances of success and to promote the importance of image formation to a broad public.